Swedish Insurance Guide was founded in 2020 by Erik Lundgren after his own frustrating experience trying to help international friends navigate Sweden's insurance landscape. As a veteran of the insurance industry, Erik recognized a significant gap in clear, accessible information about Swedish insurance in multiple languages.
What began as a simple blog quickly evolved into a comprehensive resource as other insurance professionals joined the team, each bringing specialized expertise in different insurance categories. We soon expanded beyond basic explanations to include in-depth guides, comparison tools, and expert analysis.
Today, Swedish Insurance Guide serves thousands of readers monthly, helping both newcomers to Sweden and locals make more informed insurance decisions. We remain committed to our founding principle: that everyone deserves clear, reliable information about insurance protection, regardless of their background or language skills.
While we've grown significantly since our founding, we maintain our independence and consumer-first approach. We don't sell insurance or receive commissions—our only goal is to provide the best possible guidance to our readers.
