Introduction
Swedish Insurance Guide ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.
We ask that you read this privacy policy carefully as it contains important information about how we collect, store, use, and share your personal data. If you have any questions about this privacy policy or our data practices, please contact us using the details provided at the end of this policy.
1. Information We Collect
1.1 Personal Information
We may collect several types of information from and about users of our website, including:
- Contact information (such as name, email address, mailing address, and phone number)
- Account information (such as username and password)
- Transaction information (such as payment details, purchase history, and shipping information)
- Profile information (such as preferences, product interests, and demographic information)
- Communications (such as customer service inquiries and survey responses)
1.2 Usage Information
We may automatically collect certain information about your equipment, browsing actions, and patterns when you interact with our website, including:
- Log information (such as IP address, browser type, operating system, referring pages, and access times)
- Device information (such as device identifiers, location information, and mobile network information)
- Usage data (such as traffic data, communication data, and the resources that you access and use on the website)
- Cookies and similar technologies (as described in our Cookie Policy)
2. How We Collect Information
2.1 Direct Collection
We collect information directly from you when you:
- Register for an account
- Place an order
- Subscribe to a newsletter
- Fill out a form
- Participate in a survey or promotion
- Contact customer service
2.2 Automated Collection
As you interact with our website, we may use cookies, web beacons, and other automated technologies to collect information about your equipment, browsing actions, and patterns. For more information about our use of cookies, please see our Cookie Policy.
2.3 Third-Party Sources
We may receive information about you from third-party sources, such as:
- Business partners (such as payment processors and fraud detection services)
- Marketing and analytics providers
- Social media platforms (if you interact with us through social media)
3. How We Use Your Information
We use the information we collect for various purposes, including to:
- Provide, maintain, and improve our website and services
- Process transactions and send related information, including confirmations, invoices, and recall notices
- Send you technical notices, updates, security alerts, and support messages
- Respond to your comments, questions, and requests
- Communicate with you about products, services, offers, promotions, and events
- Monitor and analyze trends, usage, and activities in connection with our website
- Detect, investigate, and prevent fraudulent transactions and other illegal activities
- Personalize your website experience and deliver content and product offerings relevant to your interests
- Comply with legal obligations and enforce our terms and conditions
4. Legal Basis for Processing
Under the General Data Protection Regulation (GDPR), we must have a legal basis for processing your personal data. We rely on the following legal bases for processing your information:
- Consent: Where you have given us explicit consent to process your personal data for a specific purpose.
- Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
- Legitimate Interests: Where processing is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not overridden by your rights and freedoms.
- Legal Obligation: Where processing is necessary to comply with a legal or regulatory obligation.
5. How We Share Your Information
We may share your personal data with the following categories of recipients:
- Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting, and customer service. These service providers have access to your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
- Protection of Rights: We may disclose your information to protect and defend the rights, property, or safety of Swedish Insurance Guide, our customers, or others.
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
6. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements. In determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means.
7. Your Data Protection Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights may include:
- Right of Access: You have the right to obtain confirmation as to whether or not we process your personal data and, if we do, request a copy of the personal data we hold about you.
- Right to Rectification: You have the right to ask us to rectify personal data you think is inaccurate and to complete information you think is incomplete.
- Right to Erasure: You have the right to ask us to erase your personal data in certain circumstances.
- Right to Restrict Processing: You have the right to ask us to restrict the processing of your personal data in certain circumstances.
- Right to Object to Processing: You have the right to object to the processing of your personal data in certain circumstances.
- Right to Data Portability: You have the right to ask that we transfer the personal data you gave us to another organization, or to you, in certain circumstances.
- Right to Withdraw Consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the details provided at the end of this policy. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.
8. International Transfers
We may transfer your personal data to countries outside of the European Economic Area (EEA). When we do, we ensure a similar degree of protection is afforded to your personal data by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
- Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
- Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.
9. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
10. Children's Privacy
Our website is not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and you believe that your child has provided us with personal data, please contact us so that we can take steps to delete that information.
11. Third-Party Links
Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
12. Changes to This Privacy Policy
We may update our privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last Updated" date at the top of this privacy policy. You are advised to review this privacy policy periodically for any changes.
13. Contact Us
If you have any questions about this privacy policy or our privacy practices, please contact us at:
- Email: [email protected]
- Postal Address: Sveavägen 123, Stockholm, 11346, Sweden
- Phone: +46 70 123 4567
You have the right to make a complaint at any time to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten), the Swedish supervisory authority for data protection issues. However, we would appreciate the chance to deal with your concerns before you approach the authority, so please contact us in the first instance.